Find an approriate keyword for you

A lot of companies have no idea (they usually think they do though) on how to pick keywords. Of course, the first we need to know is that what keyword that most people is searching for. A easy way to check is to use keyword selector tool . You can type a relevant keyword in the box and search to see how many people are searching this keyword. So for my bestplatformbeds.com, i would try to use "platform bed", "best bed", "platform bed design", "build platform bed". Thus, whatever comes the first may be the one that i will focus on when developing my meta tags. Here i used the word "maybe" because another strategy is to try to target niche keyword since you won't have many competitors and thus you will have a greater chance to get ranked higher.

Be careful, don't stuff the keyword as you may be considered as spamming by search engines.

For separating different keywords, you can use either space or comma.

Other than using that keyword selector tool, you can also follw the tips below:

1. Find obvious keyword(for mine, of course it is platform bed)
2. Look at the web site's access log
3. Brainstorm with your colleagues