SEO lesson- Don't follow SEO Content Optimization

When talking about SEO, alsmot every one knows what should he/she do to create a title, keyword, description and page content that is SEO-driven. We know the the common tricks such as using keywords, using H1 headings, or using bold font to stress your keywords. However, when constructing our page content, what we should focus on is our targeted audiance instead of search engine. If you get too obbsessed with SEO, you may tend to place and stress your keywords in places even though it does not make much sense to do so. In one word, our content should be sales-driven or customer focused instead of SEO-driven. Some gereral guidelines you should follow when creating your page content:

• Know your targeted audiance, always!
  
• If possible , make emotional appeal
  
• Place keyword where it make sense to your audiance
• Make it flow!
• Spell out the benefits instead of just listing features of your products

As search engines getting more and more smart, they won't just simply look at how many times does your keyword appear in your content. If your audiance like your content and your content convert to sales, search engine will also tend to favor your content more than the content stuffed with keywords.