Internet Marketing SEO: SEO Techniques With My Personal Experience

I want to share my Internet marketing seo techniques with all of you when I am actually implementing these strategies with my site www.bestplatformbeds.com.

Friday, May 26, 2006

Write PR to Increase the Exposure of Bestplatformbeds.com

If managed properly, PR can be a great way to bring more free traffic to your site. Thus, I decided to write a PR for my site http://www.bestplatformbeds.com/. But what do I mean when I mentioned “if managed properly”? Well, what I meant is that you need to know how to write a good PR and then promote it properly.

A press release is targeted toward journalists and reporters. It is not promotional in the least and provides facts about a product/service/event/topic. It should answer the reporter's question, "Why would my readers care about what you're saying?" Generally speaking, the purpose is to have the reporter use your release as-is, have him/her pull a quote from your release for a feature article they are writing or have them contact you for an interview.

In my press release, I answered questions such as the intention of creating the site, why platform bed have gained popularity in North America… etc. The following is the press release I wrote for http://www.bestplatformbeds.com/:

BestPlatformBeds.com launches in response to increasing demand for platform beds in North America.

Platform bed frames have risen in popularity across the nation due to the demand for quality, cost-efficient bedroom furniture. A new website, www.bestplatformbeds.com, launched in June of 2006, simplifies people's search by providing the answers to the most common questions about platform beds. The site does not sell beds but rather helps people make the right choices, providing information on how to shop for the beds online with links, pictures, comparisons and detailed information on brand name furniture.

"This site was created to answer two main questions I had on my mind while considering a new bed", notes Jeff Cai, webmaster and creator of bestplatformbeds.com. First, why do so many people suddenly prefer a platform bed over the larger, more traditional bed frames? The answer, according to his research, is simply that the platform bed frame can appeal to almost anyone, anywhere. The stylish frame, soft simple lines and sleek design can create a comfortable, minimalist look at an amazingly affordable price. The beds come in a variety of styles to fit almost any individual preference. "In our fashionably savvy world, it's not surprising that people today are shopping for a bed with a healthy mix of comfort, style and durability", notes Cai. Like all furniture, opinions on what to buy can vary from person to person. "If you like simplicity, you get a low profile bed with no footboard and possibly not even a headboard", Jeff Cai explains, "For the space conscious, a storage platform bed could be your best choice, omitting the need for a dresser or chest to take up your limited room".

While the reason for choosing a platform bed based on style can be clear, the second question asks why more and more people are shopping for platform beds online. "The answer is the purpose for bestplatformbeds.com", according Jeff Cai. It should be no surprise that most online shoppers are trying to find a better price and a wide range of choices. Despite all the pretty pictures and price wars you find between online furniture stores, a growing majority of shoppers are first searching for valuable information to make better decisions. "This is exactly what bestplatformbeds.com is here for", says Cai, "People are not shopping for platform beds online as much as they are first trying to research platform beds online". Again, bestplatformbeds.com is not a commercial website that sells platform beds but rather a content-driven web page devoted to providing useful information to help shoppers make better decisions while researching platform beds online. As Jeff Cai have reiterated, bestplatformbeds.com is not a commercial site and hence we would like to know how this site make money? “This site started on a part-time basis and as the traffic grows, I’ve realized that it will one day generate a small profit from Sponsorship Advertising.” Jeff Cai Replied. When asked what criteria were used when considering various different online stores, Jeff Cai replied “First, I will conduct a research on Google and I will prepare a list of the online stores that sells platform bed. Then I will visit each site and when I evaluate each store, I will take factors such as the store credibility, how secure it is to order on that store, the shipping policy, return policy and price into consideration. While there are so many factors to consider, I generally would give precedence to the security issue and the credibility of store. So far, I have found stores, some of which are Wholesale Furniture Brokers, Affordable-Beds.com and FurnitureEsuperstore where I believe customers can get a wide range of choices of platform beds and quality services.

When asked where he sees this site going, Jeff Cai replied “Since this site was launched seeing the growing popularity of platform bed in North America, I would hope that this site could serve as a window to let more and more people to know the benefits platform bed and eventually accept platform bed. Therefore, in a few years, I may launch a Chinese version of with the domain of bestplatformbeds.com.cn in hope of bringing platform bed into East Asian’s daily life.

To view the website’s overall design and format, please visit http://www.bestplatformbeds.com/.
If you operate an online business that carries platform beds and would like more information on having your commercial website and it's products reviewed and listed, simply email Jeff Cai at info@bestplatformbeds.com.

About the Company:
BestPlatformBeds.com provides detailed information on different styles of platform beds as well as price comparisons of online platform bed stores.

Contact Information:
Jeff Cai
info@bestplatformbeds.com

Saturday, May 06, 2006

SEO for Google

Continuing from our last two lessons - SEO for MSN and SEO for Yahoo, I am going talk about SEO for Google today.

Google, as probably all of you already know, I don't even need to mention that Google is currently the largest of all the search engines It is estimated that Google is responsible for 42.7% of all online searches in March of 2006. For this reason people tend to view Google as the engine to rank on.

So again, based on my experience, observation and research the major factors include:


  • Backlinks

  • Age

  • Content

  • How it fares in the results




Backlinks

More than on either Yahoo or MSN, backlinks are of special importance to Google. More importantly, Google's methods for calculating the weight of backlinks is very different than either of the other two engines. As I've noted before, if you do a search "link:www.yourdomain.com" on 3 different search engines, most likely, you will find that Google count the least backlinks. Probably you've already heard that Google only count your backlinks if the site that links to you has a PR higher than 4, but actually this is not true. The key factors that determine the value of a link in regards to its contributions to the ranking of your site are:

  • The age of the links - The longer your links have been on a web page, the higher that value is. Basically this means that your link building efforts today aren't going to pay off right away.



  • The location of the link - The physical location of your link on the page is an indicator to Google of it's value. The link that appears near the top of the site weights more than the link that appears near the bottom of the page.



  • The anchor text and formatting - The linking text used is obviously important. If you are targeting a phrase such as "platform beds" then using these two keywords in the anchor text is going to attach relevancy between your site and these keywords. Be careful though, you shouldn't use the same anchor text over and over again since that would be considered spamming by search engines.



  • Relevancy - The relevancy of the site linking to you is of key importance. For example, a site with the title "Platform Bed Sale" links to me counts more than a site with the title "bedroom furniture". You should also know that relevancy is not only determined by the title of the site, some other factors such as content, meta tags also come into play.



  • PageRank - No need for more explanation, a link from a PageRank of 6 is worth substantially more than a link from a PageRank 1 page


  • Age
    In a patent application from back in 2004 Google told SEO firms (and anyone else for that matter) that age was an important factor. Additionally, domains that are registered for longer periods of time are also seen as more legitimate and thus will tend to rank higher.

    Content
    Just like backlinks, Google is more picky than either Yahoo or MSN when it comes to content. The more content you have on your site the more likely someone is to find what they're looking for when they get there. Thus, Google tend to believe that If a page has more content, then searchers are more likely to find what they are looking for on that site. The content needs to be relevant and preferably well written.

    Keyword density is not as large a factor on Google as on Yahoo or MSN. But you need to be careful because the proper density considered to be acceptable by Yahoo and MSN may be considered a spam by Google.

    How it fares in the results
    If your website appears in the results for a specific phrase but not many people are clicking on your site, then it will drop out of the rankings. What's more, if your website is clicked; after a few seconds, Google detects that the searcher has returned to the results to find a new site, then again your site will drop. That is why I've stressed before that it is important to insure that the titles you write for your website are both search engine and human friendly.