Write PR to Increase the Exposure of Bestplatformbeds.com

If managed properly, PR can be a great way to bring more free traffic to your site. Thus, I decided to write a PR for my site http://www.bestplatformbeds.com/. But what do I mean when I mentioned “if managed properly”? Well, what I meant is that you need to know how to write a good PR and then promote it properly.

A press release is targeted toward journalists and reporters. It is not promotional in the least and provides facts about a product/service/event/topic. It should answer the reporter's question, "Why would my readers care about what you're saying?" Generally speaking, the purpose is to have the reporter use your release as-is, have him/her pull a quote from your release for a feature article they are writing or have them contact you for an interview.

In my press release, I answered questions such as the intention of creating the site, why platform bed have gained popularity in North America… etc. The following is the press release I wrote for http://www.bestplatformbeds.com/:

BestPlatformBeds.com launches in response to increasing demand for platform beds in North America.

Platform bed frames have risen in popularity across the nation due to the demand for quality, cost-efficient bedroom furniture. A new website, www.bestplatformbeds.com, launched in June of 2006, simplifies people's search by providing the answers to the most common questions about platform beds. The site does not sell beds but rather helps people make the right choices, providing information on how to shop for the beds online with links, pictures, comparisons and detailed information on brand name furniture.

"This site was created to answer two main questions I had on my mind while considering a new bed", notes Jeff Cai, webmaster and creator of bestplatformbeds.com. First, why do so many people suddenly prefer a platform bed over the larger, more traditional bed frames? The answer, according to his research, is simply that the platform bed frame can appeal to almost anyone, anywhere. The stylish frame, soft simple lines and sleek design can create a comfortable, minimalist look at an amazingly affordable price. The beds come in a variety of styles to fit almost any individual preference. "In our fashionably savvy world, it's not surprising that people today are shopping for a bed with a healthy mix of comfort, style and durability", notes Cai. Like all furniture, opinions on what to buy can vary from person to person. "If you like simplicity, you get a low profile bed with no footboard and possibly not even a headboard", Jeff Cai explains, "For the space conscious, a storage platform bed could be your best choice, omitting the need for a dresser or chest to take up your limited room".

While the reason for choosing a platform bed based on style can be clear, the second question asks why more and more people are shopping for platform beds online. "The answer is the purpose for bestplatformbeds.com", according Jeff Cai. It should be no surprise that most online shoppers are trying to find a better price and a wide range of choices. Despite all the pretty pictures and price wars you find between online furniture stores, a growing majority of shoppers are first searching for valuable information to make better decisions. "This is exactly what bestplatformbeds.com is here for", says Cai, "People are not shopping for platform beds online as much as they are first trying to research platform beds online". Again, bestplatformbeds.com is not a commercial website that sells platform beds but rather a content-driven web page devoted to providing useful information to help shoppers make better decisions while researching platform beds online. As Jeff Cai have reiterated, bestplatformbeds.com is not a commercial site and hence we would like to know how this site make money? “This site started on a part-time basis and as the traffic grows, I’ve realized that it will one day generate a small profit from Sponsorship Advertising.” Jeff Cai Replied. When asked what criteria were used when considering various different online stores, Jeff Cai replied “First, I will conduct a research on Google and I will prepare a list of the online stores that sells platform bed. Then I will visit each site and when I evaluate each store, I will take factors such as the store credibility, how secure it is to order on that store, the shipping policy, return policy and price into consideration. While there are so many factors to consider, I generally would give precedence to the security issue and the credibility of store. So far, I have found stores, some of which are Wholesale Furniture Brokers, Affordable-Beds.com and FurnitureEsuperstore where I believe customers can get a wide range of choices of platform beds and quality services.

When asked where he sees this site going, Jeff Cai replied “Since this site was launched seeing the growing popularity of platform bed in North America, I would hope that this site could serve as a window to let more and more people to know the benefits platform bed and eventually accept platform bed. Therefore, in a few years, I may launch a Chinese version of with the domain of bestplatformbeds.com.cn in hope of bringing platform bed into East Asian’s daily life.

To view the website’s overall design and format, please visit http://www.bestplatformbeds.com/.
If you operate an online business that carries platform beds and would like more information on having your commercial website and it's products reviewed and listed, simply email Jeff Cai at info@bestplatformbeds.com.

About the Company:
BestPlatformBeds.com provides detailed information on different styles of platform beds as well as price comparisons of online platform bed stores.

Contact Information:
Jeff Cai
info@bestplatformbeds.com