Look Beyond SERP on Yahoo

Today, right after Google, Yahoo is one of the top sites on the internet, receiving over 345 million visitors every month and that's why webmasters are all trying their best to get a high ranking on Yahoo. Let's look beyond SERP, other than organic search, there are some other ways you can promote your business on Yahoo.

* Mobile Site Submission
* Podcast Submission
* Yahoo Directory Submission
* Media RSS Feeds
* Yahoo Answers

Mobile Site Submission
The code for creating a mobile web sites is either xHTML, WML, or cHTML. As there are way more cell phones today than computers, it is a good idea to prepare your web site to be easily viewable on cell phones. Thus, people can view your web as long as they carry their cell phones.
To get your mobile site indexed by Yahoo, enter the URL on their submission page. Only the top-level page is needed, the Yahoo Crawler will explore the rest of your site from there.


Podcast Submission
According to Information Week, podcast users are expected to reach 60 million by the year 2010. With these kind of numbers, it makes sense to start implementing podcasting into your own marketing strategy.

Yahoo released their podcast directory in 2005 and it is now one of the best places to submit your podcast and start picking up some extra subscribers. Simply go to http://podcasts.yahoo.com/publish to get started.


Yahoo Directory Submission
Unlike mobile and podcast submission, this one will cost you $299 a year(unless your site is not a commercial site). While there are benefits associated with getting listed on Yahoo directory. I really doubt whether it is worth paying that. For Yahoo directory submission, you have to use your business as the title of your site but not the one within the title tag, which is most often the keyword you want to target. So it is very likely that once you get your site listed, you will find that the ranking of your homepage on Yahoo (when you type the keyword you want your homepage to target) will likely to drop. So think it through before you decide to pay $299.


Media RSS
I think it is always fun to see a real person speaking or talking in front of the screen. Nowadays, other than only having plain text and images online, more and more site provided online audio and video for business promotion. As the variety of content has increased online, Yahoo has been continually adapting. They now allow you to search specifically for audio and video within their search engine. You can see my previous post for Wholesale Furniture Broker's online TV commercial.

If you are looking to increase your web site's traffic, creating audio and video content for your web site could be the answer.

To get your audio, video, and other visual content into Yahoo, you can submit it via a media RSS feed.


Yahoo Answers
Yahoo! Answers was launched on December 8, 2005. It is a community where anyone can ask questions and anyone can answer questions. When you search "XX" on yahoo, at the bottom of your search results, you probably will see "XX from Yahoo Answers" and it shows the recent questions asked by other people and it also shows how many people have provided the answer. If you feel like your site can provide clear answers, you can go ahead and tell the people who asked the question.